With strong roots back to Malvern, Gruhme was founded in 2013 and are now based in Birmingham. Their Morgan fragrance provides ample amounts of discerning British pedigree with all the fresh notes of a modern, uplifting and extraordinarily wearable male scent. The end result of this fragrance collaboration is simply timeless, just like the cars themselves.
The presentation of the fragrance makes it clear how both brands share an enviable passion for their craft. The design approach is one of an intelligent, passionate, creative yet personal touch.
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